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"...Waterfall Music Group's creative expertise compliments our marketing plans, and results in broadcast ads that really stand out! I highly
recommend their audio and video production services..." -
Lori Gerhart, The Reading Eagle Company More... |
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Develop an overall theme or style for your advertising. In short, make sure all your print ads reflect a similar look and that your broadcast ads have a
distinctive sound. Consider using a custom jingle. |
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Know your target market and select media buys that reach this market effectively. Be sure all your ads, reflect a look or sound that will appeal to your target
audience and get their attention. |
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Coordinate all your media advertising so that print compliments broadcast and vice versa. Use the same slogan or tag line consistently in both and always keep
your ads short and sweet. |
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Stagger your broadcast advertising using the one- week-on, one-week-off strategy. Run radio spots every other week, filling in the off weeks with TV spots of
the same promotion. |
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Concentrate on quality advertising, rather than quantity. In today's world, people know a "Home Grown" campaign when they see or hear one. Spend the time and
money to create riveting ads. |
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Always be unique and think "Outside-the-Box". A distinct look or sound will get you noticed, not blending in with everyone else. Effective ads are most often
the ones that break new ground. |
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Keep your ads positive and focus on the strengths and good points of what you're offering, rather than slamming your competition. Try to avoid tactics that
attempt to scare or pressure the public into doing business with you. |
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If you're considering using TV or cable, make sure your commercials have a professional look and sound. Producing a TV commercial with a home video camera is
not a good idea. Rely on pros that have experience. |
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Check Out Waterfall's Newest TV Spot Productions |
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Waterfall Music Group is always looking for new opportunities and challenges. In today's competitive market, we realize the importance of
doing spec work for serious clients. This is never a problem, whether there's a budget or not. If you require a spec track for a project, please don't hesitate to contact us anytime. |
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