Develop an overall theme or style for your advertising. In short, make sure all your print ads reflect a similar look and that your broadcast ads have a
distinctive sound. Consider using a custom jingle.
Know your target market and select media buys that reach this market effectively. Be sure all your ads, reflect a look or sound that will appeal to your target
audience and get their attention.
Coordinate all your media advertising so that print compliments broadcast and vice versa. Use the same slogan or tag line consistently in both and always keep
your ads short and sweet.
Stagger your broadcast advertising using the one- week-on, one-week-off strategy. Run radio spots every other week, filling in the off weeks with TV spots of
the same promotion.
Concentrate on quality advertising, rather than quantity. In today's world, people know a "Home Grown" campaign when they see or hear one. Spend the time and
money to create riveting ads.
Always be unique and think "Outside-the-Box". A distinct look or sound will get you noticed, not blending in with everyone else. Effective ads are most often
the ones that break new ground.
